Following is an excerpt from an interview with dress designer Maria Karicas where she discusses the fashion business. Maria is one of the designers for the popular Clarisse line of dresses. She studied at Parsons The …
Following is an excerpt from an interview with dress designer Maria Karicas where shediscusses the fashion business. Maria is one of the designers for the popular Clarisse lineof dresses. She studied at Parsons The New School for Design in New York City.
Interviewer: How did you get started in the business of dresses for special occasions?
Maria Karicas: I started designing sportswear and lingerie in New York and eventually Itransitioned into evening and wedding gowns because it seemed like the next logical stepand it was something I had always wanted to do. I had been sketching wedding gowns inparticular since I was five years old.
Interviewer: How have things changed since you first started?
Maria: When I started there was no Internet, we didn’t use computers.Everything was done through the mail; there was no way to quickly send an image so youdidn’t bother with images. If a dress or bra needed the strap shortened by 1/8 of an inchit meant you had to put it in the mail and send it to China or Turkey or wherever it wouldend up being produced. There were always packages coming and going.
Interviewer: What are the biggest challenges you face in this business?
Maria: Well competition is of course very fierce, but I am sure you couldsay that about most businesses. I think a challenge that comes up a lot these days is theInternet and the way it’s sort of caused a sensory overload for both the designers andthe consumer. When I was a girl we read Vogue or InStyle, that was pretty much it. Nowyou have a thousand magazines, gossip mags, teen mags, and all of them are looking fordifferent pictures. So it’s not just photo shoots but its paparazzi pictures of celebritieswhen they are going to the supermarket, and now people want that style too. It can bevery overwhelming at times, but I enjoy the challenge.
Interviewer: What has surprised you the most about this business?
Maria: Probably that same sort of overload, and the challenge that it brings.When I got into this business I didn’t think there would ever be as many sources ofinspiration or information as there are today. But I like that, it’s new and it forces you torethink some of your beliefs on style and how the fashion world works, and I think that’sa good thing.
Interviewer: When did you first start designing your own dresses and what promptedyou to do so?
Maria: I started designing, well designing professionally anyway, when I was22 and just out of school. My first job was in France and then I ended up coming to NewYork. I did it because it was something I had always been passionate about and I knew itwas what I wanted.
Interviewer: What is the costliest part of creating a new dress? Is it the design phase orthe production phase?
Maria: Production, definitely. Especially these days with the amount of work,design work that is, that can be done on the computer. And it is a lot cheaper to send animage across the world then it is to mail an entire dress.
About Designer Maria Karicas:
Designer Maria Karicas studied fashion and design at the Parson’s School in New York City and in Paris. She designs prom dresses, homecoming dresses, cocktail dresses, and other special occasion dresses for the Clarisse line of dresses sold by Promgirl.net. She strives to integrate the latest trends in music and pop-art into her latest designs.
I will soon be posting my own video review on Maria’s dresses and write up on one of my favorite cocktail dresses from Promgirl.net.
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